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Holidaymakers save £5bn by avoiding taylor-made package deals

By Tony Stevens, 1st March 2010

British holidaymakers can save more cash for spending money by cutting the middle man out of their holiday budget.

Nearly half of holidaymakers last year scored a cheap holiday by using their initiative and booking directly instead of going through travel agents or tour operators.

Research by Santander bank reveals 11.6 million holidaymakers saved money by booking online or by contacting hotels, villas and hostels directly.

Close to half of these DIY holidaymakers booked package holidays online, while a third cut costs by organising accomodation directly.

A further 17% took advantage of family or friends living abroad.

DIY holidaymakers slashed an average of £423 off their holiday costs.

Director of Santander Cards, Emma Roberts, believes the recession has encouraged Britons to use their intiative when planning a holiday.

"It's not surprising that in the current economic climate, holidaymakers are increasingly looking for value and are prepared to do the homework themselves in order to get the best deal."

By doing their homework DIY holidaymakers slashed an average of £423 off their holiday costs.

The research also showed that holidaymakers felt more comfortable about requesting an upgrade as a result of these savings.

"It's very much a sign of the times too that Britons are no longer shy about asking for an upgrade" said Roberts.

Some six million holidaymakers requested an upgrade to their accomodation or aircraft seats and 60% were successful.

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