25th January 2010
The number of people aged planning to
book a holiday between Christmas and the end of February 2010 is
19% lower than the same period last year, according to research by
Sainsbury's Travel Insurance.

Alarmingly 1.14 million of these early
bookers who don't currently have travel insurance are not intending
to purchase any. With many holidays being booked now for later in
the year, the supermarket bank is urging people to protect their
holiday booking, as should they fall ill and be unable to travel
they will lose the cost of their trip.
Joanne Mallon, Travel Insurance Manager of Sainsbury's Finance,
said: "Anyone travelling abroad on holiday should ensure they have
good quality insurance. It's easy to forget to buy travel insurance
during the excitement of booking your holiday, but cover that will
provide assistance when abroad and for cancellations should you
fall ill before your trip for example, really is as essential as
your passport."
Around 8.9 million people aged 16 - 64 plan to book a holiday by
the end of February, but the corresponding figures for last year
were 11.01 million.
Of those people in this age group booking holidays now, the
average spend will be £832.97 each, or collectively £7.06 billion.
Last year, the corresponding figures were £914.65 and £7.64
billion.
Sainsbury's Finance research reveals that 41% of people booking
their holidays during the first few weeks of 2010 already have
cover and that 45% plan to purchase cover. However,
alarmingly, 13% of 'early bookers' are not planning to buy travel
insurance.
Ms Mallon said: "Those people booking holidays now should shop
around for insurance to ensure that they find adequate cover at a
competitive price. There are savings to be made by purchasing an
annual policy if you are planning a number of trips within the
year."
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