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Ebay cheat hit with £5k fine

Fraudster charged in landmark case

By Stephen Hunt, 6th July 2010

A man from County Durham has been fined £5000 for bidding on his own Ebay auctions using a second alias.

Paul Barrett put his goods up for sale on one account and then bid on them with another in order to inflate the final price. In the event of winning the auction, Barrett left positive feedback about himself.

Using this underhand method, known as 'shill bidding', Barrett succeeded in selling a myriad of disparate items, such as Mercedes vehicles, mobile phones, a Land Rover, a cash register and a pie and pastry warmer.

Barrett is the first person to be prosecuted in the UK for bidding on their own auctions on eBay in this way, and follows legislation introduced in 2008 to counteract internet fraud.

His aberrations came to light after a complaint was lodged by a buyer about a minibus that he had sold.

According to the judge he only avoided going to prison due to the relatively small amounts of money involved and the fact that he had no previous convictions.

About such fraudulent activity on online auctions, he said: "This sort of conduct strikes at the heart of that trust which is vital if this very, very useful commercial medium is to continue to operate successfully."

The punishment was well received by eBay itself.

Head of corporate communications Vanessa Cazini said: "This practice is not only prohibited on eBay as it damages the integrity and fairness of trading on our site, but it is also illegal."

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