Shopping for cars online not only offers the biggest discounts
but also vtial added consumer protection, says consumer
magazine Which?

Completing a deal for a car online makes the sale subject to the
Distance Selling Regulations. This entitles customers to a
seven-day cooling off period after delivery in which they can
reject the car and be entitled to complete refund.
The refund must be in full and include the cost of delivery if
the customer didn't collect the car themselves.
Which? also found massive discounts in price when buying online.
In a survey carried out in December 2009 they found 12 out of 14
popular new cars were cheaper online. Five models were being
offered at a whopping £5,000 below their list price, and six were
more than £1,000 cheaper online than in a showroom.
For example, the Citroen Xsara Picasso was found online for
£10,265 - a huge £6,630 saving on the list price of £16,895. While
the best-selling Ford Focus 1.8 Zetec can be bought online for
£13,381 - £5,014 less than the showroom price.
Despite good deals being found online, the majority of people
still make purchases in person. In a survey of its members, Which?
discovered that only 5% had bought their last car online, although
18% said they are likely to do so in the future while 69% used the
internet to research car purchases.
Richard Headland, editor of Which? Car, said: "The internet is
revolutionising the way people are shopping for cars and we're all
for it. Not only can buyers find bargain prices online - without
haggling with a salesperson - they have better legal rights too.
The web has thrown down the gauntlet to traditional
bricks-and-mortar car dealerships."
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