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Consumer confidence falls to new low

By Elliot Wright, 7th January 2010

Financial concerns have caused consumer confidence to drop to its lowest level in over a year, according to research by Nationwide.

The building society said its consumer confidence index fell by five points to 69 during December, the biggest slide since November 2008.

The research showed that people are becoming increasingly concerned about the UK's economic future, with only 34% of people expecting things to improve over the next six months, down from 41% in November.

Only 34% of people expect the economy to improve over the next six months

The recent increase in VAT back to 17.5%, along with other tax changes announced in the government's Pre-Budget Report such as the increase in fuel duty, were also likely to blame for the fall in confidence as people are forced to reassess their expectations.

Overall, the expectations index fell by eight points during the month, although at 101 it remained well up on the record low of 58 which it fell to in January last year.

A massive 73% of consumers think the economy is bad, while 70% think that there aren't many jobs available.

Martin Gahbauer, Nationwide's chief economist, said: "The five-point fall in confidence in December suggests that an element of caution may have begun to creep back into the minds of consumers over the Christmas period.

"Although it is still early days, these lower expectations may foreshadow a more sluggish consumer outlook in 2010 as stimulus measures are withdrawn."

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