By Elliot Wright, 12th January 2010
Brits throw nearly £2bn down the drain in the January sales,
according to research by Bright Grey.
The financial protection firm estimates that almost £5bn will be
spent in total January as shoppers defy the recession with some
serious retail therapy, but nearly half of that amount is spent on
items that are not needed or will never be used.
According to the research, a massive 57% of women who shop in
January sales have bought clothes that they never wear, and one in
ten buy clothes a size too small in the hope of losing weight - but
don't.
57% of women who shop in January sales have
bought clothes that they never wear
Although men are revealed as spending an average of £56 more
than women, 66% of women, compared to 47% of men, are more likely
to purchase things they previously considered a waste of money.
The research also shows that 48% of those who shop in the
January sales are ignoring the current economic climate and
uncertain job market and picking up high value goods such as
televisions.
Roger Edwards, proposition director at Bright
Grey said: "Christmas can be enough of a strain, without
adding huge bills for impulse purchases in the sales. Games
consoles, designer clothes, TVs - people always manage to justify
these big ticket items as being bargains.
"The real shocker is the amount wasted in unsuitable purchases.
It seems a lot of us are getting carried away with impulsive
spending."
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