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Average UK household 14 days from ruin

By Tony Stevens, 24th February 2010

The average British household could fall into financial ruin within two weeks if a family member becomes critically ill or dies.

Research by leading insurance company, Aviva, reveals that householders who don't have critical illness and life insurance are unlikely to maintain bill payments for longer than 14 days if the worst happens.

According to Aviva, two thirds of British homes do not have adequate insurance protection.

Without this protection the average home would not be able to access enough money to offset their household expenditure without borrowing.

Head of Protection for Aviva, Louise Colley, said: "It is worrying how little money Britons would be able to access without further borrowing, and how big the shortfall could be when we consider how much a critical illness or bereavement could actually cost."

The research shows that the average home could get their hands on only £914 of disposable cash, less than two weeks worth of the average weekly household expenditure of £471 for British homes.

On the other hand homes with critical illness cover can claim an average of £78,707 according to Colley.

The average home could get their hands on only £914 of disposable cash, less than two weeks worth of the average weekly expenditure.

"With the average Aviva critical illness payout currently standing at £78,707, and premiums for life and critical illness cover costing roughly the same as a Friday night takeaway for two, it's vital that people have cover in place, just in case," she added.

Currently the majority of British householders feel it is their own responsibility to cover any loss of income if they are unable to work due to tragic circumstances.

The research shows that many householders would resort to selling valuable personal belongings to supplement their income.

One in five people admit they would sell their home and around one third would sell their car to make ends meet.

A quarter of homeowners would even use their personal savings.

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